Paper Stock Guide
Finish: The finish of a paper is it's surface texture. Uncoated and coated paper have different surface textures.
Opacity: A paper's opacity is determined by its weight, ingredients and absorbency. A paper's opacity determines how much printing will show through on the reverse side of a sheet. Opacity is expressed in terms of it's percentage of reflection. Complete opacity is 100% and complete transparency is 0%.
Brightness: The brightness of a sheet of paper measures the percentage of a wavelength of blue light it reflects. The brightness of a piece of paper is typically expressed on a scale of 1 to 100 with 100 being the brightest. Most papers reflect 60-90% of light. The brightness of a paper affects readability, the perception of ink color and the contrast between light and dark hues.
80gsm (suited for photocopying and manuals)
100gsm (suited for Letterheads and manuals)
120gsm (thicker Letterhead stock or double sided prints)
130gsm (suited for flyers,folded brochures and booklets)
150gsm (suited for flyers,folded brochures and booklets)
200gsm (suited for brochures, very light card stock)
250gsm (suited for promo cards and folded cards)
300gsm (suited for card type jobs - folders, diecut boxes, etc)
350gsm (suited for business cards and postcards)
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